Résumé
+ Professional Experience
Crawford Group for Cisco // Senior Event Marketing and Audience Engagement Manager
2016 - Present / Bay Area, CA, USA
• Develop communications strategies for top-tier events, with content reaching live / digital audiences of 43,000+
• Efforts linked to 72% growth in social video views, 88% growth in paid social clicks, and 60% growth in ancillary event registrations
• Shape content for C-level / senior leadership communications, namely speaking engagements and internal emails
• Drive external and internal content creation for events, spanning website messaging, marketing videos, emails, paid and organic social media, sales enablement, presentations at All-Hands / Lunch and Learn calls, intranet updates, and more
• Spearhead production of event keynotes, including script review, counseling executives, and agency partner management
Self-employed // Editorial and Communications Consultant
Ongoing / International
• Contribute copywriting (including C-level ghostwriting), communications strategy, and social media services to clients
• Most recently partnered with The Mom Project to create content advocating for inclusive hiring
• Client list has included: Quill Content, Wallpaper*, Conde Nast Digital, Skylar Natural Fragrance, and more
Callisto: Tech to Combat Sexual Assault // Interim Communications Director
2017 - Spring 2018 / San Francisco, CA, USA
• Amplified brand coverage via PR; nurtured relationships with influential press (e.g., BBC, The New Yorker)
• Shaped C-level thought leadership pieces, media trained executives, and wrote executive messaging for social media
• Wrote and edited press releases, email newsletters, social media posts, and site relaunch copy
Wieden+Kennedy London // PR Manager
2016 / London, UK
• Managed agency reputation and raised profile via press relationships, influencer outreach, CSR promotion, and more
• Lead all agency marcom production, including devising an editorial calendar for website updates, social channels, email, and more
• Produced press messaging for executive management, including agency Managing Director and Creative Directors
Miscellaneous Work Achievements
2006-2010 / San Francisco, CA and Los Angeles, CA
• Appointed audience engagement lead for Industries portfolio as Cisco consultant [2019-Present]
• Launched and managed seven multi-language ecommerce websites as content lead of ColArt London, produced video segments, and ideated communications campaigns to support New Product Developments [2014-2015]
• Spearheaded digital content campaigns for multiple clients as Content Management Lead at Starcom MediaVest London, leading to 110% traffic gains for agency client StubHub [2012-2014]
+ Education
King's College London // Master of Arts
2010-2011 / London, UK
• Area of Study: Cultural and Creative Industries
Trinity College London in Barcelona // Certification
2008 / Barcelona, Spain
• Area of Study: Teaching English as a Second Language
University of California, Berkeley // Bachelor of Arts
2002-2006 / Berkeley, CA, USA
• Area of Study: English Literature, With Honors; Minor in Women's Studies
+ Volunteer Work
Ministry of Stories // Marketing Events Volunteer
2013 / London, UK
• Events volunteer for creative writing center serving underprivileged children in East London
Partners in Health // Events Volunteer
2010-2011 / London, UK
• Fundraising volunteer and liaison of the band Arcade Fire in support of Haitian earthquake relief
826 LA // Children's Creative Writing Tutor
2009-2010 / Los Angeles, CA, USA
• Children's creative writing tutor and workshop volunteer in East and West Los Angeles
+ Key Skills
+ Communications and PR strategy
+ Copywriting and editing
+ Creative direction and content curation
+ Digital strategy and omnichannel marketing
+ Client management