Hello! I'm Heidi.
I'm a communications leader and editorial director with 15+ years of experience collaborating with clients across sectors including: technology, media, non-profit, fashion, beauty, and travel. Wanderlust and work have led me to live everywhere from Los Angeles to London, with a healthy amount of travelling in between.
Most recently, I spearheaded scaled an internal and external communications program at Cisco, engaging employees and customers/prospects around some of the world’s largest technology conferences, both virtual and in-person. My work has been linked to:
A 180% increase in marketing contacts YoY
A 433% jump in customer meetings booked YoY
A $2.69M increase in opportunities influenced by events
I've also served as an interim Communications Director for the non-profit Callisto, a startup working to combat sexual assault and harassment. Additionally, I’ve shaped PR and communications for Wieden+Kennedy London, consulted with brands as a digital content strategist at Starcom MediaVest Group, and provided creative direction and copywriting services to clients on a project basis.
A storyteller at heart, I develop powerful narratives to help brands make their mark clearly and competitively, strengthening organizations with impact-driven content. I welcome the opportunity to create meaningful marketing content and shape creative positioning for innovative companies, particularly those who value diversity, lead their businesses with integrity, and strive to enact social change.
Some of my most notable clients include Cisco, The Mom Project, StubHub, Skylar Natural Fragrances, Stylebop, and Quill Content, and my writing has been featured by Condé Nast Digital, Wallpaper*, and Food Republic, among others.
I engage clients with some combination of:
+ Internal and executive communications
+ Public relations and communications strategy
+ Brand marketing
+ Creative direction
+ Digital strategy
Outside of work, I'm an erstwhile calligrapher and love to stay active. My other passions include: fashion, design, cooking, and motherhood. A pitch deck with more details about my approach to work can be found here.
For work enquiries and collaborations, please reach out using the form on the Contact page.